New Work — Dasani
DASANI, the number one water brand in the US, recently launched a new identity and packaging system designed by Moniker. The comprehensive design system was introduced with a range of exciting sustainable packaging innovations rolling out soon. Check back soon for our full case study.
The Original Naming Workbook
The third edition of Don't Call It That, by Eli Altman, is now available for preorder. Designed and illustrated by Moniker, this step-by-step workbook takes you through the ins and outs of the naming process. Find out more and preorder the book here.
Adobe Create Feature
Moniker was recently featured on Create, Adobe's editorial lens on creative culture and opportunity. We discussed the studio's approach, process, and our conscious choice to stay small and be selective about who we work with. View the film and article here.
Fog Art & Design 2020
Fog Art & Design is a platform for contemporary design and art that shifts, morphs, and reveals itself through multiple forms and dimensions. Moniker created their 2020 visual identity and key campaign art. More info and tickets available here.
Brand Launch — Aalto
Aalto is an entirely new way to sell your home. Rather than exposing your home to the entire internet, Aalto presents your home as a private listing to qualified buyers and agents. We worked with the team to develop their core identity centered on a bespoke logotype, photography direction, and website design.
Client Relationship — X
The New York Times
Don't Call It That
Moniker at First Round
Moniker was invited to present at First Round, a one-day showcase of original presentations made to clients showing initial design explorations for branding projects. Founder and Creative Director Brent Couchman shared our rebrand of One Medical to a sold-out crowd of 700+ attendees. Thanks to Bryony and Armin at Under Consideration for putting on this inspiring event.
People + AI Research
Congrats to our client PAIR on the launch of their new identity and the release of the People + AI Guidebook. We've been working with the team to establish a consistent identity that reflects their approach to designing AI products in a human-centered way. Read more about the team and guidebook here.
100 Designers, 15 Countries, 1 CommUNITY.
Moniker was asked to participate in a curated exhibition and silent auction exploring the theme “CommUNITY” for San Francisco Design Week 2019. Organized by Mucho, leading San Francisco and acclaimed international designers will celebrate the SF Design Week 2019 CommUNITY theme by showcasing original artifacts they have produced specifically for this event which will include posters, typefaces, products,sculptures, digital art and more. Find out more about our poster and the rest of the work here.
New Client — Bauer
Several Moniker posters and logos have been selected for inclusion in the Graphis Poster Annual 2020 and Graphis Logos 9.
Moniker is seeking an exceptional Senior Designer to join our team in San Francisco. Candidates will have a strong portfolio of work with a focus on creating innovative visual identities. Skills in motion, processing, etc. are a strong plus. If you're passionate about design, culture, and business please send a resume and work samples to jobs@monikerSF.com
Sneak Peek — Powerade
We've been working with the team at Powerade on an exciting evolution of their visual identity and packaging system. More to come soon.
We'll be presenting our work for One Medical at First Round, a one-day showcase of original presentations made to clients showing initial design explorations for branding projects. Organized by Under Consideration, the event will be held in San Francisco at the Yerba Buena Center for the Arts Theater May 31. Purchase tickets here.
Askul — Kind Afternoon
Our first of many projects for Askul, a set of tissue boxes for the office. Look for more from our work with Askul soon.
New Client — Frameline
Working Not Working Top 50
Moniker was included on Working Not Working's Top 50 places creatives want to work. We're thrilled to be on the list amongst many of our favorite creative companies. If you're interested in working with us feel free to get in touch.
New Client — Casper
We're thrilled to be working with the team at Casper on some exciting new projects.
Brand Launch — NEXT
Congrats to our client NEXT who raised $97 million in a series C round of funding from Brookfield, Sequoia Capital and GLP, among others. We created their core identity, bringing a bold and modern feel to this online marketplace connecting shippers and trucking companies. Read more at VentureBeat.
Keep Moving: Designing Chicago’s Bicycle Culture
Keep Moving explores how bicycle design in Chicago contributed to the early popularity of bicycles in America, their survival through the 20th century, and their resurgence today. Moniker was asked to create a poster for the exhibition, currently on display at Expo 72 in Chicago. A portion of the poster sales will go towards Blackstone Bicycle Works, a community bike shop and youth education program.
New Client — Askul
We're excited to be partnering with Japan-based Askul, specializing in mail-order office supplies. Known for working with legendary designers for their packaging, Askul has quickly become one of our favorite clients. Look for our work to start popping up in catalogs in 2019.
Sonos — It Starts With Us
We worked with Sonos on a series of posters for an internal brand campaign. Employees got one of five screen printed posters designed by us along with a set of all 5 postcards.
Flipboard on Brand New
We're thrilled to have our new visual identity for Flipboard featured on Brand New: "Overall, this is a great update that maintains the equity of the original brand but infuses it with new energy and meaning in a way that is smart and considerate."
New Work — Lightsource
New Work — Coord
Ether Capital is a Toronto-based technology company seeking to become the central business and investment hub for the Ethereum ecosystem. Moniker worked with the team to create their core identity.
Yeh / Hey
We were invited by our friends at Hey Studio to create a poster commemorating their 10 year anniversary. The celebration included a series of events and exhibition where posters from Moniker, Anthony Burril, Sawdust and more were featured.
Reiauto no Kyoukasho
We’re excited to announce our contribution to Nifty–50, an auction of edition-of-one posters with proceeds going to the Countess Mountbatten Hospice Charity. Organized by SocioDesign, and sponsored by Ripe Digital and Analog Republic, the auction features 50 posters from leading designers and studios responding to the simple prompt of “Money”.
Inspired by paper money, the first of which appeared in 10th century China, our poster is a bold, simple abstraction of the colorful money found across the globe. Head over to nifty50.sociodesign.co.uk to bid and check out the rest of the posters.
Moniker Beer for SF Design Week
As part of San Francisco Design Week, we opened up the studio for the local design community to get a look behind the scenes at our recent work and share our first studio collaboration. Inspired by our visit to Tokyo, we created a summer beer for the event. We partnered with Woods Beer Co. to create a custom brew with Japanese inspired ingredients, and A Hundred Monkeys to name the beer. The result is Bask, a pale ale with genmaicha and crisp hops, bringing the bright taste of green tea along with the earthiness of toasted rice. Check back for a full case study of the collaboration soon.
PRESENT! London Design Festival
PRESENT! is a poster exhibition featuring designers from all over the world who’ve come together to raise money for street children in India. Proceeds from sales of the posters will help fund a 12-child home through Angel House. Our poster centers on a simple, optimistic message meant to inspire everyone to say “yes”. Read more about Angel House and check out the posters here.
New Work — Monocle 24 Idents
We've recently created idents for Monocle 24, the internet radio station from London-based Monocle, offering intelligent chat, music, news, and studio guests, covering business, culture, and design. Check out the work in print or at monocle.com/radio