XOXO is an experimental festival and conference built around an online community for independent artists and creators working at the intersection of technology and art.

We created a simple core identity allowing the look and feel to drastically change from year to year while maintaining consistency for the brand. We created print, digital, motion and spatial elements for the festival around the idea of a digital glitch made physical. This spoke directly to creatives across the globe coming together to share their stories of mistakes, failures, and “glitches” throughout their careers that led to success.

XOXO is an experimental festival and conference built around an online community for independent artists and creators working at the intersection of technology and art.

We created a simple core identity allowing the look and feel to drastically change from year to year while maintaining consistency for the brand. We created print, digital, motion and spatial elements for the festival around the idea of a digital glitch made physical. This spoke directly to creatives across the globe coming together to share their stories of mistakes, failures, and “glitches” throughout their careers that led to success.