Smoke & Mirrors is a salon based in San Francisco combining sophisticated design details inspired by Paris with understated industrial elements of New York City. Moniker worked closely with Smoke & Mirrors founder, Glenda Darling, to realize her vision for the brand through an identity system including signage, print collateral, digital experience and more.

Smoke & Mirrors is a salon based in San Francisco combining sophisticated design details inspired by Paris with understated industrial elements of New York City. Moniker worked closely with Smoke & Mirrors founder, Glenda Darling, to realize her vision for the brand through an identity system including signage, print collateral, digital experience and more.

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Moniker, Inc.

2169 Folsom Street, M101

San Francisco, CA 94110

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