Smoke & Mirrors is a salon based in San Francisco combining sophisticated design details inspired by Paris with understated industrial elements of New York City. Moniker worked closely with Smoke & Mirrors founder, Glenda Darling, to realize her vision for the brand through an identity system including signage, print collateral, digital experience and more.

Smoke & Mirrors is a salon based in San Francisco combining sophisticated design details inspired by Paris with understated industrial elements of New York City. Moniker worked closely with Smoke & Mirrors founder, Glenda Darling, to realize her vision for the brand through an identity system including signage, print collateral, digital experience and more.