Facebook 360 helps creators and publishers share unique stories, places and experiences on the Facebook platform with 360 video. We created a unique visual identity centered around the Surround 360, Facebook’s proprietary 360 camera, that embodied it’s unique industrial design and dimensional qualities. The logo expands and contracts depending on the context creating a visual language closely connected to the core identity. A custom typeface was created, mirroring the 360 logotype, for use with product logos and features.

Facebook 360 helps creators and publishers share unique stories, places and experiences on the Facebook platform with 360 video. We created a unique visual identity centered around the Surround 360, Facebook’s proprietary 360 camera, that embodied it’s unique industrial design and dimensional qualities. The logo expands and contracts depending on the context creating a visual language closely connected to the core identity. A custom typeface was created, mirroring the 360 logotype, for use with product logos and features.