Better Place Forests has created a sustainable alternative to cemeteries by turning some of the most beautiful places in America into protected memorial forests.

Moniker worked with the founders to create an identity that evokes these natural memorial sites with a reverent but celebratory symbol for the brand. An extensive system of print collateral reflected the experience of hiking through a forest, with immersive photography and a calming color palette as a nod to the personal nature of the offering.

Signage and wayfinding use natural materials to age and weather with it’s surroundings, allowing the elements to become part of the environment.

Better Place Forests has created a sustainable alternative to cemeteries by turning some of the most beautiful places in America into protected memorial forests.

Moniker worked with the founders to create an identity that evokes these natural memorial sites with a reverent but celebratory symbol for the brand. An extensive system of print collateral reflected the experience of hiking through a forest, with immersive photography and a calming color palette as a nod to the personal nature of the offering.

Signage and wayfinding use natural materials to age and weather with it’s surroundings, allowing the elements to become part of the environment.