Up Global

Visual Identity System

Up Global is a non-profit based in Seattle, Washington offering resources and support to entrepreneurs at all levels. The company was formed after a merger between Startup Weekend and Startup America, President Obama’s initiative to accelerate entrepreneurship throughout the nation. Moniker worked closely with the Up Global team to create a visual identity system for the newly merged company.

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With potentially hundreds of future regional chapters, a flexible system was created to allow each chapter to customize the logo with their location and unique color.

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