Tidepool

Visual Identity System

Tidepool is building a platform and suite of apps to make type 1 diabetes management more effective. By connecting separate devices and resources, Tidepool is putting critical information into the hands of the people who need it most: patients, their families and their doctors. Moniker worked with Tidepool to develop a visual identity system – based on the idea of connecting the dots – across their entire brand communications.

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Based on the connect-the-dots concept, a series of illustrations were created to give Tidepool a library of imagery to use across the brand.

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