Most Modest

Visual Identity System

Most Modest is an emerging design collective exploring the intersection of craft and technology through a range of lifestyle products. Moniker was tasked with refreshing core identity elements and expanding the visual identity across web, print and packaging systems.

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Most Modest wanted to retain their original stacked logo, so we refined and updated the typography and created a secondary system of typographic logos to provide flexibility and continuity across the brand.

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In addition to brand applications, we created guidelines to illustrate how to use the identity elements, color palettes, typography and photography style for ongoing communications.

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